Travel / Travel Platform
OKDADDA
A destination-led travel experience designed to make varied vacation content easier to explore.
Travel Platform
01 / The challenge
The challenge
Destinations with very different stories needed to sit inside one coherent browsing system that could grow with the travel offer.
02 / The approach
The approach
The platform direction centers destination discovery, readable travel content and a clear path from inspiration to further enquiry.
03 / The experience
The experience
Large destination moments and mobile-friendly browsing give each location a distinct identity within a consistent interface.
04 / The build
The build
A scalable travel content foundation was created around reusable destination structures and responsive layouts.
05 / The outcome
The outcome
A live travel website with a flexible foundation for destination and vacation content.
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